Your Webflow Website is Live. What’s next? A Client's Guide

Congratulations on launching your new Webflow website. This marks an exciting milestone for your business.

Now that your site is live, you might be wondering about the next steps.

How quickly will it appear in search results?
What's the best way to announce it?
How do you keep it fresh and engaging?

To help you navigate this post-launch phase, we've created a practical checklist. It's designed to guide you through the crucial first steps after your website goes live.

Let's explore these essential post-launch strategies to help you make the most of your new online presence.

Understanding Search Engine Behaviour

Now that your site is live, you're likely eager to see it ranking well in search results. However, it's important to understand how search engines process new websites.

In the initial weeks after launch, you may notice some fluctuations in your search rankings. This is a normal part of the process as search engines re-crawl and re-index your new site.

What you might observe:

• Inconsistent rankings for your target keywords
• Temporary disappearance from search results for certain terms
• Gradual improvement in rankings over time

This settling period typically lasts a few weeks, occasionally extending to a couple of months. During this time, search engines are assessing where your site fits within the existing landscape.

The best approach is to focus on consistently providing high-quality, relevant content on your site. This helps search engines understand your site's purpose and value.

While it may feel uncertain, remember that this is a standard part of launching a new website. With patience and continued effort, your rankings will stabilise and improve.

Let's move on to proactive steps you can take while search engines are indexing your site.

Spread the Word

Your new website is a significant milestone for your business. Now it's time to make sure your audience knows about it.

Start by announcing your new site across all your social media channels. Create posts that highlight key features or improvements, and don't forget to include the URL.

Consider writing a brief press release if your industry or local business community would find it newsworthy.

Update your business listings and online directories with your new website address. This includes:

• Google Business Profile
• Industry-specific directories
• Local business associations

Send an email to your mailing list announcing the new site. Encourage them to visit and provide feedback.

If you have business partners or collaborators, let them know about your new online presence. They might be willing to share it with their networks too.

Remember, your existing network is a powerful tool for spreading the word. Don't be shy about asking people to share your new site if they find it useful or interesting.

By actively promoting your new website, you're not only increasing traffic but also helping search engines recognise its importance.

Gather Feedback

Your new website is up and running, but your work isn't over yet. Now's the time to start collecting valuable feedback from your users.

User feedback is crucial for identifying any issues you might have missed and understanding how your audience interacts with your site.

Here are some effective ways to gather feedback:

• Add a feedback form to your website
• Use pop-up surveys for quick, specific questions
• Monitor comments on your blog posts or product pages
• Keep an eye on social media mentions
• Reach out directly to key clients or customers

Consider using tools like Hotjar or Google Forms to create user-friendly surveys. These can help you gather structured feedback on specific aspects of your site.

Don't just collect feedback - act on it. Regularly review the insights you're getting and use them to make incremental improvements to your site.

Remember, your website should evolve with your users' needs. By actively seeking and responding to feedback, you're showing your audience that you value their input and are committed to providing the best possible experience.

Keep Content Fresh

A new website is great, but it's just the beginning. To keep your audience engaged and search engines interested, you need to regularly update your content.

Fresh content shows that your site is active and relevant. It gives visitors a reason to return and helps improve your search engine rankings.

Here are some ways to keep your content current:

• Start a blog and post regularly
• Update your product or service offerings
• Share company news or industry insights
• Create seasonal content or special promotions
• Add customer testimonials or case studies

Don't feel pressured to post daily. Quality trumps quantity. Aim for consistency - whether that's weekly, fortnightly, or monthly.

Remember to keep your content aligned with your brand and valuable to your audience. It's not just about filling space; it's about providing information your users will find useful or interesting.

If you're stuck for ideas, listen to your customers. What questions do they frequently ask? What topics interest them? These can be great starting points for new content.

Consider Additional Features

Your new Webflow site is up and running smoothly, but have you considered how it might evolve to serve your business better?

As your business grows, your website can grow with it. Here are some potential enhancements to think about:

• E-commerce integration: If you're not selling online yet, could this be your next step?
• Newsletter sign-up: Building an email list can be a powerful marketing tool
• Blog section: Regular content can boost your SEO and engage customers
• Customer portal: Could a login area benefit your clients?
• Chatbot: For improved customer service and engagement
• Booking system: If you offer services, online booking could streamline your process

Remember, these are just ideas. The best additions are those that align with your business goals and benefit your customers.

Not sure what might work best for you? Let's chat. We can discuss your business objectives and recommend features that could help you achieve them.

Your website should be a dynamic tool that grows with your business. By considering new features, you're staying ahead of the curve and continuously improving your online presence.

Final Thoughts

Launching your new Webflow website is a significant milestone, but it's just the start of your online journey.

Let's recap the key steps:

• Be patient with search engine rankings
• Spread the word about your new site
• Gather and act on user feedback
• Keep your content fresh and engaging
• Consider future enhancements
• Stay in touch with us for ongoing support

Remember, your website is a powerful tool for your business. It's not static - it should grow and evolve with you.

By following these steps, you're setting yourself up for online success. You're not just maintaining a website; you're cultivating a dynamic online presence that supports your business goals.

We're excited to see how you'll use your new site to connect with customers, showcase your offerings, and drive your business forward.

If you have any questions or need support, we're just a message away. Here's to your online success!