The only 7 messages your marketing needs

Our brains are wired for stories.

Everything we see and experience - our brain is constantly trying to make sense of it all through narratives.

So if our brains work in stories, then the story we tell our customers isn't just important - it's essential.

That's where a StoryBrand BrandScript comes in.

Think of it as your complete marketing playbook. Just 7 key messages, based on storytelling principles that have worked for thousands of years.

The framework is simple but powerful:

1. Your customer is the hero (not your business)
2. They face a problem that needs solving
3. They meet you - their guide
4. You give them a clear plan
5. And call them to action
6. Help them avoid failure
7. Lead them to success

When you get these seven elements clear, something magical happens:

• Your website becomes more effective
• Your social posts flow naturally
• Your emails get better responses
• Your sales conversations become easier

Want to see exactly how it works? I've put together a detailed guide here.​

Inside the post, you'll find a link to a free tool where you can create your own BrandScript.

Here's to telling your story clearly,

Joel

P.S. As a StoryBrand Certified Coach, I help business owners all over the world get their stories straight. We help them create a BrandScript for their business, so their marketing is built on a solid foundation. Book a call to find out more.